Brainstorming the Business Case Essay

As a nurse, you may be accustomed to wearing many hats, including healthcare provider, educator, counselor, and confidant. The hat that may be a less familiar fit is that of “salesperson.”

A nurse’s drive to advocate for their patients often leads to the development of creative solutions to improve care. Bringing these solutions from idea to reality often requires the development of a business case, which will sell leadership on the idea. As any salesperson will advise, a key to an effective sales pitch is to clarify the benefits to the buyer.  Brainstorming the Business Case Essay

An effective business case must clarify the benefits of the proposal, highlighting what is to be gained by the organization if the proposal is pursued. This often includes financial, competitive, and strategic benefits, among others.

For this Discussion, you share ideas for a healthcare product or service that addresses gaps or provides opportunities within your healthcare organization.


To Prepare
*Review this module’s Resources focused on business plans and systems thinking in healthcare organizations.
*Identify one or more individuals within your organization to act as “finance counselor” with whom you can consult on financial and budget items, such as costing, estimating, and budget request processes.

With these thoughts in mind:

Post a statement describing at least one gap and/or opportunity for enhanced services or approaches within your healthcare organization. For each gap or opportunity, identify one possible solution, applying systems thinking to your approach. Be sure to address financial (including budgetary) impacts of your solutions, consulting as needed with your finance counselor.  Brainstorming the Business Case Essay

Discussion: Brainstorming the Business Case

The healthcare organization needs to implement of a telehealth program in the organization. A telehealth program will have immense benefits to the organization, patients, and healthcare providers as well. First, implementing telehealth will lead to improved quality of care. Through telehealth, healthcare providers will be able to access the healthcare system faster and easily (Dinesen et al., 2016). Care timelines are very important for a better quality of care. Secondly, telehealth brings in, convenience when it comes to case access. There is a shortage of specialists within America and especially for people within rural areas. A telehealth system can, therefore, address the shortage of specialists by connecting the organizational staff to a global network that facilitates access to services and resources that are normally unavailable under the typical health plan (Delgoshaei et al., 2017). For instance, patients in rural areas can connect remotely to specialists without leaving their homes.

More importantly, a telehealth program will improve the monitoring of patients with chronic diseases and also facilitate monitoring of patients after surgery, monitor urgent care issues like pink eye or fever, as well as mental health check-ins. A telehealth program will lead to a better quality of life for patients and also reduce travel time and reduce missed work; this will increase patient satisfaction and lead to cost savings (Williams et al., 2018).

Financially, a telehealth program will reduce healthcare costs for the organization, the staff, and patients as well. Telehealth saves finances by improving the management of chronic diseases. In addition, telehealth saves finances by lowering the number of physical appointments for healthcare providers and pointless visits to urgent care (Serper & Volk, 2018). Overall, implementing a telehealth program can be a huge money saver for the organization.


Dinesen, B., Nonnecke, B., Lindeman, D., Toft, E., Kidholm, K., Jethwani, K., Young, H. M., Spindler, H., Oestergaard, C. U., Southard, J. A., Gutierrez, M., Anderson, N., Albert, N. M., Han, J. J., & Nesbitt, T. (2016). Personalized Telehealth in the Future: A Global Research Agenda. Journal of medical Internet research, 18(3), e53.

Delgoshaei, B., Mobinizadeh, M., Mojdekar, R., Afzal, E., Arabloo, J., & Mohamadi, E. (2017). Telemedicine: A systematic review of economic evaluations. Medical journal of the Islamic Republic of Iran, 31, 113.

Serper, M., & Volk, M. L. (2018). Current and Future Applications of Telemedicine to Optimize the Delivery of Care in Chronic Liver Disease. Clinical gastroenterology and hepatology: the official clinical practice journal of the American Gastroenterological Association, 16(2), 157–161.e8.

Williams, M., Bhatti, U. F., Alam, H. B., & Nikolian, V. C. (2018). The role of telemedicine in postoperative care. mHealth, 4(11).    Brainstorming the Business Case Essay


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